MARKETING & SALES

Marketing is the function that speaks to the public, informs them about your brand, product or service and answers why your product or service would be beneficial. Marketing is long term and strategic.

Sales focuses on the individual or small groups meeting the product or service with demand. Sales is short-term and tactical.

To differentiate between the disciplines is not easy in every case; start-ups and smaller companies are very often managed by the same individual or group. For bigger companies the difference becomes more obvious.

The following section introduces some marking and sales concepts:

  • Branding, image and promotion
  • Public relations
  • Sales & customer management
  • Market research
  • Market planning

Marketing and sales jargon and some brief explanations can be found here.